BSc (Hons) in
International Business
Students can earn a Bachelor of Science (Hons) in International Business; a U.K. state-recognized degree from the University of Roehampton in London.
They can also earn an EU Certificate of Specialization in one of seven minors. The program is authorized by the Bavarian Ministry of Education and you are eligible to apply for a job-seeking visa upon successful completion of the program requirements.
The University of Roehampton adheres to the standards set by the U.K. government’s Quality Assurance Agency for Higher Education (QAA).
Program Structure
The BSc (Hons) in International Business is a six-semester, three-year program (180 ECTS). Our summer fast-track option gives students the opportunity to complete their degree in just two and a half years.
During semesters one through four, students can choose to study on any of our campuses in Barcelona, Geneva, Montreux or Munich. The final two semesters of their degree must be completed in Munich. The program content includes company visits and guest speakers.
(22 CH | 30 ECTS)
Foundations of Business Management
Show detailsThis introduces the principles of business management within a modern organizational environment. Students will explore the major theories of management and critically examine the various management functions, including planning, organizing, human resource management, leading and controlling as well as the various environment frameworks under which organizations operate. Students are also given insights into in-depth, specialist areas which are the basis of subsequent courses.
4 ECTS
Marketing Management
Show detailsThis prepares the student to become an effective manager, overseeing marketing activities in an increasingly competitive environment. Students will enrich their understanding of how the various functional areas of marketing interface with the company. Students are encouraged to examine different cases critically. They also receive insight into areas of more depth, specialist areas which are the basis of subsequent courses. Emphasis is placed on the complex role marketing plays within an organization as well as the impact on the stakeholders of the company.
4 ECTS
Written Communication Skills
Show detailsThe focus of this course is divided between written communication in the business world and academic writing for university studies. It introduces the communication skills required by those preparing for a business or management position, as well as developing skills for academic purposes. The course will deal with the theory of business communication while at the same time providing practical examples and assignments to improve the effectiveness of written communication skills. Additionally, students will gain an understanding of university writing standards, research and citation skills and standard academic writing practices.
4 ECTS
Accounting I
Show detailsThe objective of the course is to give an overview of financial accounting and external reporting, including the basic accounting concepts and principles. Students will be shown how to prepare the basic financial accounting statements - the income statement, balance sheet, and cash flow statement - as well as their interpretation. This is the first of a two-part course, and covers the accounting cycle, the journal, basic ledger accounts, balance sheet, income statement, statement of retained earnings, accruals and deferrals and reporting financial results.
4 ECTS
Microeconomics
Show detailsStudents are introduced to the fundamentals of microeconomics within a participative environment. The different microeconomic concepts are explained, including supply and demand analysis, the concept of elasticity, welfare economics, the theory of the firm, competitive markets and market failures. Within these frameworks the behavior of different market players, namely individuals, households and businesses, are studied. Students are introduced to these aspects of microeconomics and their applications to address current economic policy problems through case studies and class exercises.
4 ECTS
Elementary Calculus
Show detailsThis course is designed to introduce the principles of calculus and to familiarize students with mathematical thinking. The course focuses on calculus topics that are relevant to students in the managerial and business sciences. Students will develop technical skills and tools to formulate, analyze and implement a simple quantitative model to support a business analysis and decision-making. Students must have a good understanding of algebra and arithmetic, as well as mathematical functions and their applications to practical problems.
3 ECTS
IT Software for Business
Show detailsStudents will learn about the array of software generally used in contemporary business environments, including new trends in data management and emerging future developments in IT software. These include business-specific applications for word processing, text-editing/design, spread sheet software, presentation software, internet OSS and trending mobile application software for assisting business and data management control. Additionally, new and innovative business IT structures are introduced in order to prepare students for advanced courses related to IT.
3 ECTS
Environmental Sustainability
Show detailsThe primary objective of the course is for students to understand (and be able to describe) the environmental risks and uncertainties that the world is facing today and in the coming decades. Climate change, the increasing population, decreasing fossil fuels, food and water insecurity, the loss of biodiversity and the acidification of the oceans will all have a significant impact on the way people live and work. The course explores these challenges and examines the role of business in ensuring a sustainable future for the planet.
3 ECTS
Crafting Your Future: Your Time at EU
Show detailsThis course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.
1 ECTS
(22 CH | 30 ECTS)
Ethics in Business
Show detailsThis course discusses the role of ethics in business and the foundations of business ethics. It considers how to integrate ethics into business practice and management theory, and the role of virtues in leading organizations. Ethical behavior contributes to personal development and to human excellence in business. Business ethics enhance corporate reputation and minimize the risk of the souring of relations between society and the company. Society, which gives businesses license to operate, increasingly demands ethical and responsible conduct from firms. This course discusses ethical dilemmas and practical difficulties that can arise in decision-making as companies try to harmonize profits with social, sustainable and ethical responsibilities.
4 ECTS
Oral Communication Skills
Show detailsThis course provides the skills for successful communication within the workplace, which is essential for business leaders to be effective. These skills include listening, identifying and interpreting verbal and nonverbal cues as well as the foundations of intercultural communication, of analyzing rhetorical situations, preparing oral presentations, and developing personal poise and confidence when delivering presentations. Students learn to analyze how, when and in which format to send messages, how to speak at meetings and how to handle question and answer sessions or complaints from interlocutors. These skills are combined with theoretical approaches to communication in the business environment.
3 CH | 4 ECTS
Accounting II
Show detailsThe primary objective of this course is to understand the measurements and the presentation of the assets, liabilities and owner’s equity in a public company’s balance sheet. The students will also learn how to prepare and interpret the statement of cash flows. This, the second part of a two-part course, covers the statement of cash flows, including explaining the purpose of operating cash flows and their potential impact on a business’ survival.
4 ECTS
Macroeconomics
Show detailsThe course provides an overview of major macroeconomic issues and studies the economy through its main performance indicators: national income/output, employment, unemployment and inflation. Fiscal and monetary policy, including fiscal stimulus, taxation, the interest rate and the money supply, are also discussed to understand government interests and decision-making. The course aims at using students’ own experiences and observations to enrich their understanding of the various external environments including macroeconomic decisions and economic growth.
4 ECTS
Business Law
Show detailsThe course introduces students to the core concepts of business law vis-à-vis the main legal issues facing entrepreneurs, organizations and business managers when running a business. Topics include key aspects/fields of business laws, including the law of contracts, company law, insurance law, taxation law and the law of intellectual property. Students will learn about the formation of a company, the rights and responsibilities of its directors and shareholders, as well as dispute settlement mechanisms. In addition, the changing face of global business and the ethical issues surrounding it will also be addressed.
4 ECTS
Mathematics of Finance
Show detailsMathematical finance is a field within applied mathematics, concerned with mathematical modeling of financial markets. This course reviews the basic theory of financial mathematics, covering the rate of return, interest rates and their use in discounting future cash flows. Other concepts that are studied in detail are the effects of compounding interest, the pricing and evaluation of bonds and perpetuities and annuities. The course concludes with the concept of future value and the effects of regular savings and pricing of pension plans and other future cash flows.
3 ECTS
Applied Management Statistics
Show detailsStatistics are at the base of most business sciences. The ability to present, analyze and interpret data is crucial in the modern business world, and to be able to use Excel is paramount. This course on applied statistics provides a working knowledge of skills and tools in three main areas: data analysis, data production and statistical interference. The course introduces the science of learning from data. Information, in the form of numerical data, is analyzed and applied within a context of business operations to support managerial decision making. Data analysis concerns methods and strategies for exploring, organizing and describing data using graphs and numerical summaries.
3 ECTS
Advertising, Media & Branding
Show detailsThe increasing diversity and complexity of media turns advertising into a versatile art. This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency work.
3 ECTS
Crafting Your Future: Your Time at EU
Show detailsThis course takes individuals on a journey of exploration and learning. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, meditation, goal setting, and many more. Students will be setting off on a journey of exploration and conscious choice-making, through gaining awareness on where they are, why they are there, and where the path they have chosen will be taking them.
1 ECTS
(21 CH | 30 ECTS)
Strategic Marketing
Show detailsStrategic marketing is the process of creating satisfied customers through the integration of all business functions and the continuous search for a sustainable competitive advantage. Students learn the importance of strategic marketing planning in the overall business plan. The course looks at strategic marketing from the customer and brand perspective and examines marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning.
4 ECTS
Business Finance I
Show detailsThis provides an introduction to the fundamentals of business finance and their application to the usual financial issues and decision-making of business enterprises. This will familiarize students with the role of financial management in maximizing the value of the firm.
4 ECTS
Human Resources Management
Show detailsStudents will analyze the key functions of human resource management and explores the strategic importance of attracting, developing, motivating and retaining employees. The course covers topics such as recruitment and talent acquisition; training; employee development, mentoring and promotion; appraisals; fair compensation; conflict resolution and legal issues. It looks at the role of HR in creating innovative business practices and sustainable sources of competitive advantage, as well as the standard administrative functions of HR. It will also examine HR practices and regulatory labor issues in various national markets.
3 ECTS
Production Management
Show detailsProduction and operations management are introduced in this course, which focuses on productivity analysis for improving business process orientation and creating a competitive edge. Key issues examined and discussed include inventory control systems, the planning of materials requirements and manufacturing resources and quality controls. Students undertake a production project throughout the semester in order to put the theory they learn into practice.
3 ECTS
Entrepreneurship & New Venture Creation
Show detailsThis course explores the complexities of starting and developing a new business, including an assessment of personal strengths and weaknesses and analysis of existing opportunities and threats. It covers the following areas: opportunity analysis; basic requirements of a feasibility study; entrepreneurial management; and preparing a feasibility plan. The course is delivered through a mix of theory, case analysis, written assignments, readings and group and class discussion.
3 ECTS
Management Information Systems
Show detailsStudents are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.
3 ECTS
Management Information Systems
Show detailsStudents are introduced to the principals of technology and information systems in today’s business environment. The course provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. It provides an up-to-date and comprehensive overview of information systems used by businesses today, including real-world cases and discussion of significant contemporary topics, from big data and artificial intelligence, to data security and internet governance.
3 ECTS
Research Methods I
Show detailsThis mandatory course, entitled Research Methods I, is designed specifically for all bachelor’s students in their second year of studies. The course is delivered as a skill-based seminar over a period of two semesters and is intended to enhance and improve their academic and research skills. The course acts as a guide and a practical stepping-stone to conducting real world business and management research. Students could utilize the array of academic and transfer skills acquired in this course in their coursework; independent research; cases; business plans; and in their dissertations. The current course deals primarily with academic writing; authorship; referencing and bibliography; and contains a brief introduction to the EU Business School’s dissertation process.
Crafting Your Future: Personal Development
Show detailsIt is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.
1 ECTS
(21 CH | 30 ECTS)
Global Economics
Show detailsAs a result of globalization, the public and private sectors, input and output markets, businesses, households and individuals are all linked, with the consequence that individual decisions have a far-reaching impact. The course introduces students to the main concepts of international economics, the economic principal through a multidisciplinary approach. Globalization and international trade and finances (which are the two main building blocks of the global economy) are introduced through the analysis of basic theories, an overview of the role of international organizations such as the World Trade Organization and the International Monetary Fund, as well as a discussion of current global challenges.
4 ECTS
Business Finance II
Show detailsMaking sound financial decisions requires an understanding of modern finance theory. Throughout this course, a theoretical framework will be developed and applied to a wide range of practical problems. Specific objectives include the calculation of free cash flows, understanding of investment in long-term assets with heavy emphasis on the capital budgeting techniques. The course also includes financial forecasting and the importance of managing a firm’s liquidity and the understanding of the effective cost of short-term borrowing. Capital structure and dividend policy will also be explored.
4 ECTS
Social Media Marketing
Show detailsSocial media is an integral component in almost all successful marketing strategies, and marketing professionals and organizations require end‐to‐end social media expertise. In this course, students will learn best practices and develop the skills to connect business objectives with social media strategy, platforms and tactics. Social media has disrupted communication channels and created challenges for marketing in the digital age. Control of the brand has shifted from the company to the consumer. In this course, students will learn how to manage their brand (either personal or business) on social media and how to create a social media strategy.
3 ECTS
Financial Markets
Show detailsThis course will study the major financial intermediaries and the instruments that are traded in financial markets. This includes examining the effects of financial markets, such as bond and stock markets, which are crucial to promoting greater economic efficiency by channeling funds from people that do not have a productive use for them to those who do. Activities in financial markets have direct effects on personal wealth, the behavior of business and consumers, and the critical performance of the economy. This course strives to offer understanding on how interest rates, foreign exchange rates and the stock market play a prominent role in our financial and economic lives.
3 ECTS
Consumer Behavior
Show detailsCan we capture tomorrow’s consumer behavior? Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. It introduces students to the influence that consumer behavior has on marketing activities. Topics covered includes the consumer profiles behind the PLC, classical and non-classical segmentation, ethological behavioral analysis, psychological typologies, impulsive and compulsive behaviors, consumer profiling, typologies and consumer profiles fitting the trends of the future.
3 ECTS
Sales & Purchasing Management
Show detailsThis course introduces the exciting world of sales and purchasing management. Effective management of salespeople and purchasing functions is critical to business success because of the pressure on cost optimization, globalization and resource efficiency. The course focuses on Business-to-Business (B2B) relationships. The new salespeople are engaged in consultative relationships with their customers. They are expected to solve customer problems, not just to sell products. Today’s customers demand higher quality and greater levels of service. This course provides students with an understanding of personal selling. The course discusses the important relationships between personal selling and organizational strategies. The course focuses on supervisory and leadership roles necessary for successful sales management. The course also focuses on some of the best purchasing practices and its role in the companies as a new edge to gain a competitive advantage.
3 ECTS
Research Methods II
Show detailsThis mandatory course is designed specifically for all bachelor’s students in their second year of studies who have successfully completed Research Methods I. The course focuses on research designs; research philosophies; methodologies; ethical consideration; and research findings. The course focuses on how to design a real-world business research project. The module will provide students with the essential theory and practice of research – namely quantitative and qualitative research; how to conduct qualitative and quantitative research; and how to present the research findings.
Crafting Your Future: Personal Development
Show detailsIt is important to start with self-identification when embarking on a path of growth and development, whether personal or professional. This provides the basis for effective goal setting, planning, management and self-regulation, which take individuals to goal-directed behavior and achievement. This course takes students on a journey of exploration through which they will understand themselves better, including their characteristics, skills, competences, strengths and areas to develop. Each session involves diverse methods of learning, from theoretical information to experiential learning, self-assessment tools, self-awareness techniques, role-playing, peer-interviewing, journaling, goal setting, and many more.
1 ECTS
(21 CH | 30 ECTS)
Ethics, Organizations & Society
Show detailsThe course explores controversial and complex issues such as human rights, corporate citizenship, conservation and sustainable development within the context of the global economy. It examines how theoretical and cultural perspectives impact on our worldview and existing ethical frameworks in an evolving society. The module explores the notion of personal integrity and how ethical values should be incorporated into professional life. The module also evaluates ethical practices within the specific business areas of marketing, finance, human resources and IT through dilemma analyses and exercises in moral decision-making.
10 ECTS
Cross-Cultural Management
Show detailsThis course develops students’ knowledge of the issues involved in managing a diverse workforce, working in different cultural environments and for a multinational organization. Organizational effectiveness, ethics and social responsibility will be among the issues discussed. Students will also develop their knowledge of management and organizational practices in different parts of the world. They will consider how models for understanding motivation, leadership and group behavior take cultural differences into account.
10 ECTS
Research Methods & International Project Part I
Show detailsThis two-part course, held over two semesters, provides students with a panoramic view of research. Practical research skills, such as writing literature reviews, framing research questions, preparing research methods and analyzing empirical material using specialist software, are developed. Students will develop a deep understanding of the key concepts, theories and issues in the field.
10 ECTS
(21 CH | 30 ECTS)
Corporate Strategy
Show detailsThis course promotes a managerial perspective of strategic analysis, which serves as an excellent grounding for postgraduate study in business and management. Students explore how strategy is developed, along with the analytical tools and conceptual frameworks for its successful application to cases and current practice. The course considers not-for-profit perspectives as well as more traditional for-profit enterprise.
10 ECTS
International Marketing
Show detailsThe module responds to the need for small and medium sized enterprises (SMEs) in developed markets in the European Union to grow via export and international partnerships to improve the EU balance of trade and boost economic growth. Students will learn how to address growth opportunities in rapidly developing markets. Marketing in an international context is a highly valued skill and likely to be essential for all types of business careers in a rapidly globalizing world. In addition, the coursework is aimed to develop the student’s CV and equip them with research and report-writing skills that will assist them in finding employment.
10 ECTS
Research Methods and International Project Part II
Show detailsThis two-part course, held over two semesters, provides students with a panoramic view of research. Practical research skills, such as writing literature reviews, framing research questions, preparing research methods and analyzing empirical material using specialist software, are developed. Students will develop a deep understanding of the key concepts, theories and issues in the field.
10 ECTS
During the BSc (Hons) in International Business program, along with the core courses, students will take five courses within one of these seven minors:
Marketing Research
Show detailsThis is an introductory unit in marketing research. It provides an overview of the marketing research process and familiarizes students with fundamental concepts and frequently encountered research topics and techniques used in marketing practice. More specifically, the course covers formulating marketing research problem statements and objectives, developing a research proposal and writing a research report. Various research designs are examined, as well as associated data collection forms and data analysis techniques.
2 CH | 3 ECTS
Project Management
Show detailsThis course guides students through the fundamental project management concepts and behavioral skills needed to successfully launch and lead projects in for-profit and non-profit organizations. Successful project managers skillfully manage their resources, schedules, risks and scope to produce a desired outcome. In this course, students will explore project management with a practical, hands-on approach through case studies and class exercises. A key and often overlooked skill for project managers is the ability to manage without influence to gain the support of stakeholders and access resources not directly under their control. This course will review causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative.
2 CH | 3 ECTS
Service Management
Show detailsThis course prepares students for enlightened management and suggests creative entrepreneurial opportunities. Outstanding service organizations are managed differently from their "merely good" competitors. Actions are based on totally different assumptions about the way success is achieved. The results are evident, not just in terms of conventional performance measurements, but also in employee enthusiasm and customer satisfaction. This course will study service management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology and organizational issues. Finally, because the service sector is the fastest-growing sector of the economy, this course is intended to help students discover entrepreneurial opportunities.
2 CH | 3 ECTS
Fundamentals of Public Relations
Show detailsThis course is an introduction to the basic foundations of public relations (PR), its development over time and its growing importance and influence as a communications medium between entities and their publics. Coursework covers a wide variety of public relations principles and concepts within the controlled organizational structure as well as within uncontrolled media such as peer-to-peer social channels. The tools and techniques of PR are introduced. The differences between classic one-way communication solidly based in traditional marketing and journalism are compared to the utilization of third-person endorser structures.
2 CH | 3 ECTS
Interpersonal Communications
Show detailsStudents will explore the different types of communication and personal relations that help in shaping the social environment. Effective interpersonal communication builds and maintains productive personal, social, intellectual and work relationships. This course develops and applies approaches to effective interpersonal communication with topics that include self-concept, perception, language, listening, conversation, self-disclosure, friendship, and conflict management. Students apply communication skills that develop and maintain relationships occurring in work, social and non-public settings.
2 CH | 3 ECTS
Interpersonal Communications
Show detailsStudents will explore the different types of communication and personal relations that help in shaping the social environment. Effective interpersonal communication builds and maintains productive personal, social, intellectual and work relationships. This course develops and applies approaches to effective interpersonal communication with topics that include self-concept, perception, language, listening, conversation, self-disclosure, friendship, and conflict management. Students apply communication skills that develop and maintain relationships occurring in work, social and non-public settings.
2 CH | 3 ECTS
Event & Conference Management
Show detailsThis course takes students through the complete process of event management, from developing a concept to planning, organizing and managing an event. In addition, students will also learn how to report on an event's results. Students will create and present an event concept to a client. At the end of the semester students will organize and execute a live event to bring together the entire course content.
2 CH | 3 ECTS
Public Relations Campaigns
Show detailsSustained, well-planned and executed public relations campaigns can help drive strategic organizational change. PR campaigns can build positive public perceptions and drive reputation. They are a cost-effective means of changing perceptions and increasing stakeholder value for an organization. By fitting the campaign to core business priorities as well as project objectives, a solid campaign design reinforces key messages and organizational strategy. This course uses a problem-solving approach: students develop the skills to design, plan, cost, deliver, measure and evaluate campaigns using a range of PR media and channels in a variety of situations.
2 CH | 3 ECTS
The Business of Tourism
Show detailsThe tourism industry provides significant employment and revenue for many countries, as well as being a driving force for cultural development. This course aims to provide students with an understanding of the structure, nature and operating characteristics of the tourism industry. It will examine the socio-economic, political, environmental and technological significance of tourism as a phenomenon and explore the relationship between the public and private sectors and their involvement in tourism.
3 ECTS
Service Management
Show detailsThis course prepares students for enlightened management and suggests creative entrepreneurial opportunities. Outstanding service organizations are managed differently from their "merely good" competitors. Actions are based on totally different assumptions about the way success is achieved. The results are evident, not just in terms of conventional performance measurements, but also in employee enthusiasm and customer satisfaction. This course will study service management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology and organizational issues. Finally, because the service sector is the fastest-growing sector of the economy, this course is intended to help students discover entrepreneurial opportunities.
2 CH | 3 ECTS
Event & Conference Management
Show detailsThis course takes students through the complete process of event management, from developing a concept to planning, organizing and managing an event. In addition, students will also learn how to report on an event's results. Students will create and present an event concept to a client. At the end of the semester students will organize and execute a live event to bring together the entire course content.
2 CH | 3 ECTS
Cultural Heritage
Show detailsIn business, whether for marketing, communications or other areas, it is crucial to understand cultural dimensions. Cultural heritage is not only about the past; heritage must be managed in the present and preserved for the future. The course provides comprehensive knowledge of cultural heritage and the tools to manage it effectively. Cultural heritage has strong links with national identity, sustainability, politics, aesthetics, community discourse and tourism. These issues are discussed and illustrated with cases. Students undertake an actual cultural heritage project throughout the semester in order to put the theory and knowledge acquired into practice.
2 CH | 3 ECTS
International Relations
Show detailsThis introduction to the study of international relations (IR) gives students an awareness of the classic theoretical debates. Students will gain a historical understanding of how the international society has evolved and how it is changing today. The course will examine the way states behave and how the political dynamics influence interstate relationships. Students will learn about the range of issues covered in contemporary IR and related fields such as political economy and sociology. Lectures, seminars and the literature touch upon tangible issues in these different but related fields such as power, security, the role of the state, the influence of leaders, the role of international organizations, and the impact of social change. Students will thus gain a broad appreciation for the complexity of international relations and acquire a toolkit to question, analyze and interpret socio-political events in global society and why they happen.
2 CH | 3 ECTS
Political Science
Show detailsThe course introduces students to relevant theories and concepts of political science from an international relations perspective. Students will revisit the important questions of ‘state’ and ‘power’ in international relations and how they have shaped the world order. They will also consider the politics of the global economy with a special emphasis on economic relationships and interdependence of nations in the era of globalization. A comparative analysis of different political systems represented in the international order will also be presented.
5 ECTS
International Organizations
Show detailsThis provides an introduction to a wide array of inter-governmental and non-governmental organizations, including their evolution, purpose and role. The course first examines the creation, principles, structure, issues and challenges of the League of Nations and the current United Nations system. The course goes on to cover other important international and regional organizations, as well as programs within the United Nations system. Students will also learn about the evolution and proliferation of non-governmental organizations, and the important role they play in international relations today.
5 ECTS
Diplomacy & Foreign Policy
Show detailsThis course examines foreign policy and diplomacy in the context of international relations. It revisits global politics from the standpoint of its manifold practices - first and foremost, the practice of diplomacy. Diplomacy is the basic constitutive process of world politics and diplomatic practices give shape to global intercourse. From that standpoint, IR students must better understand the workings of diplomacy in order to understand the dynamics of world politics.
5 ECTS
Event Management
Show detailsThis course takes students through the complete process of event management, from developing a concept to planning, organizing and managing an event. In addition, students will also learn how to report on an event's results. Students will create and present an event concept to a client. At the end of the semester students will organize and execute a live event to bring together the entire course content.
3 ECTS
Event Management
Show detailsThis course takes students through the complete process of event management, from developing a concept to planning, organizing and managing an event. In addition, students will also learn how to report on an event's results. Students will create and present an event concept to a client. At the end of the semester students will organize and execute a live event to bring together the entire course content.
3 ECTS
Boosting Creativity
Show detailsIn the current technological era of AI and big data management, human creativity enhances business performance because the generation of innovative ideas leads to competitive advantage. In this course, students will learn how to boost their creativity within organizations, thus driving them towards innovation.
5 ECTS
Digital Skills Development
Show detailsDigital thinking is transformative and is changing business models. Digital thinking and technology now impact almost every area of business. They have enabled consumers to become more informed and make their definitive purchase with greater care. Organizations must adapt to this digital growth if they want to achieve lasting customer success and be as profitable as possible. On this course, students will explore how a successful career can be built up in the digital age and examine how digital thinking has changed the way organizations and firms work. They will learn the key digital skills for enabling an organization to nurture customer relationships, establish itself as an industry thought leader and convert more buyers throughout the customer journey.
5 ECTS
Digital Economy
Show detailsThis course offers an up-to-date, critical synthesis that links together the various aspects of the digital or cyber economy from the perspective of real firms. Throughout this course, students will discover how key business areas (sales, marketing, operations, finance, etc.) are changing in today’s digital economy. It is designed to equip students with the mind-set and skills that will prepare them for the future economy.
5 ECTS
Innovation and Design Thinking
Show detailsDesign thinking is a method of applying creativity to come up with novel solutions to tough problems. The process involves being immersed in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions focused on listening, user empathy, whole-brain thinking, collaboration and experimentation. Design thinking can be applied within any team and in any field - from architecture and design to healthcare and product development. Everything is a result of design thinking, and its techniques and tools can also be applied to problems in the non-profit and public sectors.
3 ECTS
Digital Leadership
Show detailsThis course unpacks modern web analytics and the latest web design trends that allow users to enhance their corporate image. It will provide a broad overview of web design that includes an introduction to web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The main tools used for assessing web traffic will also be examined, focusing on how they can be used to improve the effectiveness of a corporate website.
5 ECTS
Ethics in the Financial World
Show detailsToday's financial managers must concern themselves with ethical issues, because unethical behavior causes legal risks and damage to businesses as well as employees and consumers. Ethics have become an integral part of business education in general and finance in particular. This financial ethics course offers an introduction into the concept of values, morality and cultural beliefs in all areas of business, from consumer rights to corporate social responsibility. Decisions made by financial managers or corporate leaders may affect thousands of individuals or entire communities. Consumers today expect and demand integrity, honesty, and transparency in all levels of their environment. Understanding those expectations is the key to communicating core values and behavior not only to employees, but society in general. The course explores ethics as a social responsibility, how financial ethics evolve as business becomes more international and how the free market and organizational ethics can co-exist.
2 CH | 3 ECTS
Real Estate Investment
Show detailsThis course is an overview of real estate investment on an international scale. It includes a review of different real estate sectors, the drivers of price fluctuations and the cyclical nature of real estate investment. Real estate finance is also covered within the legal structures of mortgages and liens over property and the risk and consequences of foreclosure. The course covers commercial, residential and industrial real estate with a focus on purchase for investment rather than for personal or company use.
2 CH | 3 ECTS
Marketing for the Financial Services
Show detailsThe course introduces students to the principles and practices of marketing theories with relation to the financial world. Marketing tools and techniques in the financial services domain are examined, in order to convey the complexity of financial services and implications on marketing. Trends in the financial services industry and their impact on financial services marketing are explained, and the course will also cover the role of relationships in financial services marketing, segmentation, targeting, etc.
2 CH | 3 ECTS
Bank & Treasury Management
Show detailsStudents will be introduced to the principles of bank management and given a general overview of the banking system, instruments and institutions, as well as the role of banks in the economy. The course assumes some basic knowledge of finance and accounting. Students are introduced to asset and liabilities operations, FSA and risk management (statistics and VAR), as well as other important issues such as electronic payment products, bank crises, and mergers and acquisitions in the banking sector and the concept of “too big to fail”.
2 CH | 3 ECTS
Cash & Credit Management
Show detailsThis course introduces students to the concepts and techniques of cash management and the options available for short term credit using a combination of taught materials and practical coursework and calculations. It deals with the two separate concepts of cash management and credit management. It is essential to the profitability of a business that it manages its cash efficiently and cost-effectively. This course explains the process of cash collection and disbursement and shows how a firm can determine the cash balance that will minimize opportunity costs and trading costs. The use of money market instruments in cash management is also explored. With credit management, students learn how to increase sales revenue by extending credit to customers who are deemed a good credit risk and to minimize the risk of loss from bad debts by restricting or denying credit to customers who are not a good credit risk.
2 CH | 3 ECTS
Learning Outcomes
The BSc (Hons) in International Business prepares students for their future careers. They study techniques for managing organizational change and learn to see the world through their customers’ eyes. In addition, students will:
- Understand international business principles and demonstrate developed global perspectives.
- Communicate and work with individuals from various cultures.
- Analyze both the global and local business environment and how they interact.
- Use practical, ethical and critical thinking skills in business situations.