MBA in Digital Communication
Upon the successful completion of any of EU's MBA degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.
Stakeholder Communication Manager
Stakeholder communication managers oversee company relations at all levels, ensuring that business partnerships are effective, promoting growth and collaboration between employees, managers, owners and clients. They frequently collaborate with professionals from the news and PR industries to enhance a company’s reputation.
Stakeholder communication managers often work in fast-paced environments. They must be able to handle stress effectively whilst demonstrating effective project coordination, strong written and verbal communication abilities and excellent people skills.
Digital Marketing Consultant
Digital marketing consultants work on advertising campaigns and promotional initiatives. Their role covers a wide range of areas from SEO and content marketing to web analytics and project management. They may work with companies undergoing digital transformation processes in order to optimize new marketing platforms.
Digital marketing consultants require excellent technical skills and a familiarity with a variety of marketing tools. Creativity, project coordination and time management are key aspects within this role.
Head of Brand Marketing
Leading a company’s brand marketing efforts, heads of brand marketing work with brand managers and upper-level senior marketing managers to create the voice and image of a business. They design and decide the direction of a brand, maintaining its reputation and ensuring that advertising output aligns with the business narrative.
Creativity and executive decision making are key skills for head of brand marketing professionals, in addition to excellent organization and confident leadership.
Corporate Communications Manager
Corporate communications managers oversee a company's internal and external communications and public relations. They often manage cross-functional teams, working across many different areas to produce publications, develop and maintain relationships and organize events.
Corporate communications managers must be people oriented, with strong writing and verbal presentation abilities. They require a flexible and proactive approach, with strong time management skills.
Areas of Work
The MBA with a major in communication & public relations provides students with business knowledge and the necessary skill set to work in the field of communication and public relations. Graduates of this MBA program may be interested in working in the following sectors and/or professional areas.
The nonprofit sector does not generate profits for business owners but will invest money earned or donated back into the organization for objective achievement and its operations. The sector is typically made up of charities who are tax-exempt. It relies heavily on communication and public relations actions for its promotion since payments are closely watched by donors and state-controlling agencies. This sector will require business-savvy professionals.
Communication professionals in government are important figures as they are tasked with making governmental affairs and policies known to a vast array of stakeholders and helping form public opinion. Experts in this field are involved in preparing public events, writing speeches, overseeing representative interventions and writing reports on a multitude of government matters, among others. They will guide government officials in decision-making having key information on public opinion and having anticipated possible reactions to actions. They are key in crisis management.
Crisis management refers to the way organizations deal with events that can harm an organization and/or its stakeholders. Communication and public relations specialists are key in helping to mitigate these situations through anticipation, quick actions and official statements. In representation of top management, they often are on the front line of a crisis, becoming spokespersons who deal with media authorities and other publics, including employees. Anticipating crises and preparing the organization for potential crises are key tasks performed.
Digital communications encompass communication undertaken on online platforms such as social media and internet. Professionals in this sector ensure that an organization’s message reaches its target audience and leads to a desired reaction such as sales generation or increase in brand awareness. This discipline comprises many fields including writing, audiovisual, graphic design, photography, blogs and video streaming. Professionals in this field will have knowledge of digital marketing techniques, such as SEO, SEM and AdWords. Analytical skills and computer knowledge as well as creativity and an innovative mindset are needed by professionals in this field.