Master in Fashion &
Luxury Business
(título propio)
Upon the successful completion of any of EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Master in the Fashion & Luxury Business (título propio) provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers.
Fashion & Luxury PR Specialist
Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.
Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.
Fashion Retail Buyer
Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.
Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.
Brand Manager in the Luxury Sector
Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and to satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfillment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.
Brand managers in luxury are meticulous, analytical and creative. They are customer-oriented and have knowledge of CRM.
Social Media Specialist in Luxury
Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements. A strong understanding of the brand positioning and knowledge of design is needed for this job position
Social media specialists are creative and excellent copywriters as well as good data analysts. Graphic design and audio-visual knowledge is preferable.
Areas of Work
The Master in the Fashion & Luxury Business provides students with the skillset needed to build high-end brands. Graduates of this degree may be interested in working in the following fields or professions.
Influencer marketing aims to build relationships with key opinion leaders in order to generate brand awareness among the target audience. Through product use and endorsement by influencers, brands are able to project and take advantage of their image to increase sales. Typical influencers in fashion and luxury are fashion bloggers and celebrities. Social media knowledge as well as excellent interpersonal and negotiation skills are crucial in this field together with a deep understanding of the target audience.
The luxury retail industry aims to offer a superior in-store experience which emulates the brand ethos. Those working in luxury retail are expected to offer an outstanding service to the clients, to have in-depth knowledge of product features and offer insights into the brand story. To immerse the customer in the brand environment, brands will create flagship stores which bring the brand’s essence to life.
As consumers become increasingly aware of environmental issues and demand ethical values from brands, sustainable fashion is increasingly important to the fashion industry. This field addresses issues such as reducing environmental impact and ensuring good practices for workers. Matters which are of concern to sustainable fashion include the optimization of water usage, the prevention of harmful chemicals in production, short product lifecycles and waste, among others. Professionals within this field look at the full product lifecycle, from raw material production to consumption.
Customer relations in luxury are key to maintaining and building relations with a company’s key clients. Professionals in this sector will work with advanced CRM tools and use emailer marketing, among others, to contact clients with brand information and exclusive offers. Attention to detail and personalized attention are key to customer relations within the luxury sector. These professionals will also report on customer complaints and prepare reports.